• My name is Nada and I am Children's Book Illustrator

    with 10+ years of experience

  • I am also Editorial Illustrator

    with 10+ years of experience

  • And an Independent Freelance Artist

    with 10+ years of experience

Who I Am

Welcome to the website that showcases the illustrations portfolio that I, Nada Serafimovic did recently. I have been professionally engaged in illustration since 2008, but ever since I was little, I was passionate about visual arts and telling stories in my own way – with a pen in my hand. The first time I remember drawing was when I was as young as 3 years, dictating short poems to my mother and placing small illustrations next to them. I sought inspiration in my surroundings and, through my travels, I found it in human nature and behavior. Over the last 13 years, I illustrated children’s books for publishers and authors from around the world. I am the author of serial books looking for representation.

Illustration 100%
Character design 100%
Picture books 100%
Traditional ink 100%

1. Brief Analysis

If you have all the materials and manuscript ready, I am good to go! This is the most creative, intensive and dreamy stage that will be foundation on every line and brush stroke I make… There is always few questions I might get back to you for clarification, or discussion about the choices it is better to make together, rather than guessing at the end what to do and how to fix things…

2. Research

After we agreed upon almost everything that we possibly can upfront, I start doing detailed research necessary for great result… it might be the objects we have to put in some interior scene, or overall feeling and the atmosphere I have to create with the art. I go back and forth and take notes, and as soon as I feel absolutely sure what I am going to do, we go to the drawing desk.

3. Sketching

Sketching starts with drawing tons of thumbnails for each page within the given format. Drafting characters from the story on the side or directly applying them to the scenes as consistently as possible is a part of the process. It is best for the client to wait for the illustrator to wrap up the thumbnails and sketches before the feedback, to get the overall insight & the bigger picture.

4. Final painting

A true craftsman needs a time to dive in this phase. The client paricipates in the progress too.  Smooth workflow and cooperation is achieved through the client’s insight into sketches, followups, feedback and improvement on illustrations and possible changes, so that the both parties expectations are met and the talent and creativity is manifested in the best possible way.

TheBgBird.com is a website I dedicated to travel-inspired products I make.

It is a case when travels turn into a handmade brand.

BG BIRD (or Belgrade Bird) is the character serving all of my excuses to transform it into endless design ideas and stories. I am from Belgrade, so this is the starting point for all my inspiration. I traveled a lot in pre-corona times, so I think I came up more empathic and wanted to share absolutely everything with others.

Check out the website TheBgBird.com and share your impressions!

The Dream Book

Order the book by Nada Serafimovic

''Knjiga Sanjalica'' Nade Serafimovic u prodaji

You may order here a wordless “silent” book printed in 500 hard copies or get an ebook. This is the first edition printed in 2022 on high-quality paper with hardcover, full-color offset print, and folio print. As the author of the book, I need to explain a bit more about this project and how it all began.

This story was written in 2013. Since then its form was modified aesthetically and even had words in it. Nevertheless, the essence of the story never changed.

The core idea was how soulmates meet each other, and how our subconscious introduces us through dreams in many forms before such a great event occurs. I’ve loved Carl Gustav Jung`s assumptions, the way he cured people with his own methods, and his teachings since my high school days. Therefore, I incorporated the main symbols into the artwork.

The book itself is very much experimental, made in gouache mainly on MDF panels. When the artwork was painted and done, I had them photographed by fellow photographer Tiyana, and prepared the files for the press. Pls, note that these are hand-painted drawings, not digital but truly analog, by hand, brush, and guache. The result is the book that doesn`t follow any of the schemes existing today! Visual communication rather than wordy was the means to dare me to illustrate the best and most honest I was able to. And that is what I did!

I expressed my fantasies purely through paintings from beginning to end, without a single word, and then waited for the reactions and interpretations of the readers. It’s a true treat for an illustrator!

The main character is a boy who meets the girl and all things that come along in between… there is so much room for personal interpretations which means kids develop imagination and learn to “read” the pictures way differently than they are used to from other books. Moreover, the book is for people of all ages, which means you don`t need to be a parent to want it for yourself, right?!


Below is just a short summary of my recent experience.


I knew in my soul that, for someone who draws and paints for a living, having only photos taken by phone isn’t going to be satisfying as journaling for two months in Japan wherever I went. A mix of two seemed great.
Soon I started to take in the details I see every day, try to draw Japanese written ads I see while walking the streets of Tokyo or Osaka, learn the names of the food plates in restaurants and fast-food chains… My travel journal soon started looking like a cultural map.
It felt like building the world inside the existing one… The lens I had absorbed all the information and transferred to paper with ink. It was mine and mine only. Nevertheless, without sharing it seems selfish and, that’s where social media came in.

Say Hello!


    You may reach me via social networks, and also get an insight into my creative work through another website owned by me - TheBgBird.com. I keep it gmail - write to me to nadaserafimovic@gmail.com, or via this contact form.

    Check out my website where I create souvenirs.


    Check out my social networks


    This message is only visible to admins.
    Problem displaying Facebook posts. Backup cache in use.
    Click to show error
    Error: Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons. Type: OAuthException